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Dr Robert B. Cialdini

Dr Robert B. Cialdini

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Paperback

'Influence: The Psychology of Persuasion' is a Psychology book authored by Dr Robert B. Cialdini based on the understanding and study of why people tend to say 'Yes’. The author has done an extensive and rigorous research on the minds of the people and their general psychology. His findings have enabled him to come up with this book on the art of persuasion and how one can use the knowledge of this psychology for their own advantage. The book is the result of a thirty-five year long extensive research which involved surveys, evidence, experiments and as well as a three year long period of study on the behaviour of people. The book has been a widespread and mainstream success owing to its exceptional writing and ground breaking content. The book has received critical acclaim from all angles. The book puts forth six universal principles and teaches its readers the art of becoming a skilled persuader and in turn the knowledge of protecting yourself from other skilled persuaders. The book comes handy in all parts of life and will serve as a defining force in the change it brings to your lifestyle by pushing you towards a life of content and satisfaction. The book is strongly based on the foundation of marketing and helps to understand and analyse the same. The information in the book is presented in a lucid manner and effectively teaches the art of influence and persuasion which is gradually developing into a scientific field.

The book is available online for convenient shopping. You can bag this book from Amazon.in today by following a few easy steps.

Paperback

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Book description

'Influence: The Psychology of Persuasion' is a Psychology book authored by Dr Robert B. Cialdini based on the understanding and study of why people tend to say 'Yes’. The author has done an extensive and rigorous research on the minds of the people and their general psychology. His findings have enabled him to come up with this book on the art of persuasion and how one can use the knowledge of this psychology for their own advantage. The book is the result of a thirty-five year long extensive research which involved surveys, evidence, experiments and as well as a three year long period of study on the behaviour of people. The book has been a widespread and mainstream success owing to its exceptional writing and ground breaking content. The book has received critical acclaim from all angles. The book puts forth six universal principles and teaches its readers the art of becoming a skilled persuader and in turn the knowledge of protecting yourself from other skilled persuaders. The book comes handy in all parts of life and will serve as a defining force in the change it brings to your lifestyle by pushing you towards a life of content and satisfaction. The book is strongly based on the foundation of marketing and helps to understand and analyse the same. The information in the book is presented in a lucid manner and effectively teaches the art of influence and persuasion which is gradually developing into a scientific field.

The book is available online for convenient shopping. You can bag this book from Amazon.in today by following a few easy steps.


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Note : These shipping charges are per order (not per book). We have clarified this because many customers ask us this question.

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We have a 7 days return policy in case the book is damaged or not in the mentioned condition.

Condition chart

New: These are new books which have been purchased from publishers and authors.

Used - Like New: These are books which have been read previously or are excess stock from bookshops and publishers. These books will have:

Intact spine

No pen and pencil marks

No yellow or dirty pages

No physical damage

Intact front and back covers

Intact dust jacket and cover in case of HardcoversAccessories (if any) 

User - Very Good: These are the books which have have been sourced from book lovers and are in very good condition.

Used - Good: They may have signs of ageing but will be in pretty good condition. These books will have:

Visible wrinkles on covers

Name and other minor markings inside

Yellow pages and folded corners

A few wrinkled pages inside

Damaged or no dust jacket in case of hardcovers

Readable: These are the warriors who have withered the storm. These books may be old and have visible wear and tear signs. These books will have:

Visible wrinkles on book and inside

Minor tear in a few pages but has all the pages

Name and other markings Dark and yellowish pages

Damages spine Damaged front and back cover

Book Detail

Author

Dr Robert B. Cialdini

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Paperback

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