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Delhi Book Market

Hooked

Hooked

Regular price ₹170.00
Regular price ₹490.00 Sale price ₹170.00
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How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.


Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.


Eyal provides readers with:


• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

Shipping & Returns

SHIPPING 

Shipping will be initiated within 24 hours of order receiving. Normal delivery time will be 5-6 days and for local, it will be 2-3 days.


CANCELLATIONS 

You can cancel your order anytime before dispatch, during transit we can not cancel your order. On receiving a cancellation request, the admin will allow it and process your refund within 1 hour.

Returns

RETURNS

You have 7 calendar days to return an item from the date you received it. To be eligible for a return, your reason should be genuine (defected product, wrong product, and missing parts ), your item must be unused and in the same condition that you received it. Your item must be in the original packaging. Your item needs to have a receipt or proof of purchase.

Delivery Time

Usually the delivery time is 4 - 5 days, and for local, it is 2 - 3 days. Once the order is shipped, you will get your tracking id on whatsapp and on email.

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